10 Steps To Selling Your Home

Steve LaMothe • June 24, 2021

Steve LaMothe breaks down the 10 steps to Prepare and sell your home

1. Identify your motivation for selling

Spend some time exploring your reasons for selling. The process can be arduous and expensive, so make sure you’re certain you want to sell before you get too far into it.

Address finances: Call your current loan servicer to discuss your remaining mortgage balance. It’s your first step toward understanding how much equity you’ll have when you sell. Knowing this figure can help you budget for improvements you’ll need to make before listing or help you plan for your future home purchase.

Make a list of nonnegotiables: Jot down your must-haves and deal breakers. What’s your time frame to move? What’s your budget for pre-listing home improvements? What’s the minimum sale price you will accept?

2. Research the best time to sell in your area

Understanding the state of your local real estate market — including whether you’re in a buyers or sellers market — can help you identify the best time to sell. If you have flexibility in your timing, you might consider waiting for a sellers market, which occurs when there are more buyers searching for homes than there are homes available. It gives sellers the negotiation power and can drive up prices.

Traditionally, the best time of year to sell your home, both to maximize your profits and to minimize time on market, has been the first half of May. Homes listed for sale in this window often sold six days faster than average and for $1,600 more, according to Zillow research. 2020, however, reset the rules, with the prime selling season extending well into the off season. 

This selling window can vary based on your local real estate market, so check out your Zillow Owner Dashboard to learn which month is the best time to list in your local area. Your Owner Dashboard (which can be accessed after claiming your home), also shows your home’s selling price now, compared to the ideal selling month, and it’s based on seasonal sales patterns in your area.

3. Commit to a representation strategy

One of the first things you’ll need to decide is if you’re going to sell your house on your own (which is called “for sale by owner” or “FSBO”) or if you’re going to use a real estate agent. In 2018, just 10 percent of sellers who reported selling in the past year completed the sale of their home without ever engaging an agent. Another 10 percent tried to sell on their own but eventually turned to an agent or broker for help.

Consider the pros and cons of each option, including how quickly you need to sell, the temperature of your local market, and any challenging features of your home that may require expertise in negotiations.

If you plan to sell FSBO:

  • Allocate enough time to prepare your home for listing and market it across multiple channels — this is why real estate agents work full time.
  • Research recent comparable sales in your area.
  • Keep flexible hours for showings or use a lock box.
  • Listen to feedback from agents and buyers without taking it personally.

If you plan to hire an agent:

  • Ask for referrals.
  • Interview each potential agent.
  • Don’t hesitate to negotiate your contract.
  • Trust your agent’s home-selling advice.
  • Hire EXPERIENCE over cost.
  • Traditional listings sell on average 6-10% more than off market or Instant offer approach.

Instant Offer Approach

  • Can be very fast and convenient.
  • Select your closing date and move out date. 
  • Provides certainty. 
  • Most expensive route to sell your home. 


4. Complete home improvements

Preparing to sell your home typically takes some work, whether that’s your own sweat equity or some professional improvements. After all, you want buyers to fall in love with your home, like you did when you first bought it. Spend some time getting your home move-in ready, in a way that will appeal to the broadest range of potential buyers.

According to research, sellers who bring in professional help spend an average of $4,953 preparing their home for sale, but the repairs and upgrades you decide to make will probably depend on the condition of your home and what buyers in your area are looking for. Your real estate agent can be a big help in identifying the items that should be on your to-do list. Whatever you decide to do, here are a few tips for home improvements.

Opt for a pre-inspection: While it’s likely that your buyer will do an inspection as part of the purchase process, sellers often opt to do their own pre-inspection. Among sellers who worked with an agent, 25 percent had an inspection done before contacting an agent. Why? A pre-inspection can help you avoid surprises down the road and gives you a chance to fix the items that an inspector would flag for a buyer.

Increase ROI with popular improvements: Consider adding some of the home features that today’s buyers love, like a steam shower, professional kitchen appliances, heated floors or radiant heating, or solar panels.

Don’t forget curb appeal: To make that all-important first impression, spend some time on your front yard. Powerwash driveways and sidewalks, add some seasonal plants to pots and garden beds, cut back overgrown plants and rake leaves.

Avoid improvements by selling as-is: While you will likely pocket less money in the end, selling a home as-is, without completing any major improvements, is a way to speed up your overall sale process and limit upfront out-of-pocket costs.

5. Price your home competitively

Finding the right listing price for your home can be a challenge, but it’s one of the most important factors in a successful home sale. Homes that are accurately priced are more likely to sell in a timely manner. According to Zillow research, 57 percent of homes nationwide sell at or above listing price when they accept an offer in the first week. In the second week on the market, that drops to 50 percent and trends downward as the weeks go on.

To sell quickly, use all the tools at your disposal to help you price your home for sale.

Research comparables: Also known as “comps,” comparables are records of recent homes that have sold and their sale price. It’s important that the comps you use as reference are of a similar size and condition as yours, and in a very similar area — the closer to your home, the better.

Hire an appraiser: Having a professional appraisal done on your home can cost between $300 and $700, but it can be a small price to pay if it helps you sell your home quickly and for an appropriate price.

Reference the Zestimate: Zillow’s Zestimate is the estimated market value for your own home, and you can find it by searching your address on Zillow. Your home’s Zestimate is computed daily, taking into consideration millions of public and user-submitted data points. It can be a great place to start your home-pricing conversation.

Lean on your agent: Your real estate agent should be an expert in home values in your area, so they’re a great resource for finding the right listing price. Plus, they can provide guidance on a pricing strategy that will spark the most interest and maybe even inspire a bidding war.

6. Stage your house to sell

Preparing your home to sell should also include arranging your furniture, organizing and decorating in a way that appeals to the widest range of potential buyers.

Staging your home can take many different forms and require varying levels of effort, but here are a few key tips:

Declutter, clean and depersonalize: Too much stuff in a room can make your home feel small, crowded and lacking in storage. And having too many personal items, like family photos, can make it hard for buyers to picture themselves living in the home.

Select a staging plan that fits your needs: There are multiple degrees of home staging to choose from, based on your budget, timeline and how valuable staging is in your local area. Some staging can be done in a DIY manner, while other larger staging projects are typically completed by a professional.

Pare down pets’ and kids’ belongings: While many buyers are pet owners or parents of young kids, they want to visualize their own families in the home, not yours. Take the time to repair pet damage, remove pets’ belongings, and clear away kids’ items like gates, highchairs and piles of toys.

7. Market your listing effectively

Once your home is ready for buyers, the next step is getting your listing in front of as many buyers as possible. Here are some tips for how to list a home for sale.

Advertise across multiple channels: Today’s home buyers search for homes in many ways, from surfing online listings, to looking for ‘for sale’ or ‘open house’ signs in front yards. The more places your listing shows up, the more buyers will see it — and the more likely you are to find a buyer.

Invest in professional marketing photos: With the majority of buyers (and their agents) searching online, your home’s MLS or Zillow listing is your home’s first impression, and professional photos can go a long way toward making your home stand out. Make sure the photos are realistic and high quality. You might even consider doing a video tour

Craft an enticing listing description: Your listing description should highlight your home’s best features and the amenities that buyers in your area are looking for. If a rooftop deck, backyard pool, access to public transit or nearby green spaces are popular where you live, make sure to include them. Overall, though, keep your listing description short and avoid confusing real estate jargon.

Schedule showings: You’ve done all the work to get your home ready for buyers, so make sure you accommodate as many showings as possible, whether that’s remote viewingsprivate tours or open houses. And there’s more to a showing than just a clean house. Make sure there’s a way to let shoppers leave feedback. Keep records of who visits, and if you’re selling on your own, consider having a third-party representative host your tours so buyers feel comfortable speaking their mind.

8. Watch for closing hurdles

If your home has been on the market for a while and isn’t selling as quickly as you had hoped, you may need to rewind and address some of the steps discussed above, such as making home improvements, setting a competitive price and marketing effectively.

Getting that great offer is probably the biggest hurdle to the home-selling process, but once your home goes under contract, that doesn’t necessarily mean the challenges have ended. Consider these potential issues that can come up between the time you accept an offer and closing day.

Bad home inspection report: The home inspection a buyer does on your home can raise all kinds of red flags, and when major issues are uncovered, a buyer might decide the fixes are too expensive and walk away from the deal. Whether the inspection report reveals small fixes or big problems, be prepared to negotiate after the report is completed. 

Home appraisal too low: If your buyer is financing the home, their lender will typically order an appraisal to make sure the home is worth the amount being financed. If the value of the home comes in below the loan amount, the buyer will have to come up with the difference in cash or walk away from the deal.

Financing failure: During the underwriting process, it’s possible that your buyer’s financing could fall through. This can be caused by many different things, such as new debt, missed credit card payments, or a change in employment that makes the bank feel like there’s too much risk in financing the home.

9. Move out

Plan for moving costs: No matter where you’re moving, moving is expensive and time-consuming. Even a local move of less than 100 miles, serviced by two movers and a moving truck, has an average charge of $80 to $100 per hour.

Make sure you take steps to prepare to avoid any costly surprises on moving day.

Time it right: Not only is moving expensive, but the timing is crucial — according to the Zillow Consumer Housing Trends Report 2018, 61 percent of sellers also buy within a 12-month period. If you’re buying and selling simultaneously, you might consider temporary housing so you don’t have to worry about timing your sale and purchase perfectly, which rarely happens.

Be prepared to move quickly: The average time it takes to sell a house in 2018 is between 65 and 93 days, from list to close, so you’ll need to be prepared to move out in a short period of time. It’s a must that you be out of the home by the closing date.

10. Fulfill closing obligations

When it comes time to close on the home, you as the seller are responsible for some legal documents and processes.

Complete repairs and obtain certifications: If you are obligated to complete repairs as a condition of your post-inspection negotiations, it is your responsibility to complete those tasks before closing. Additionally, if the buyers asked for (and you agreed to) any specific inspections or certifications, like a sewer line inspection or roof condition certification, those should be completed as well.

Submit property disclosures: In most states, as a seller you’re required to disclose any known defects or issues that could affect the value or safety of the home — this is known as a property disclosure. These must be documented in writing prior to closing, and the specific rules and procedures vary based on where you live.

Review expected closing costs: Selling a house can be expensive, so review your estimated closing costs ahead of closing day to prepare for the charges you’ll see. Closing costs for sellers can be as high as 8 to 10 percent of the sale price of the home, and that amount is made up of your agent’s commission, the buyer’s agent’s commission (which is typically paid by the seller), and taxes and fees. But, assuming you have some equity in the home you’re selling, these costs will come directly out of the profits you’ll be receiving upon closing.

Sign documents: One of the very last steps is showing up for your closing appointment, where you’ll sign all the legal documents related to the sale of your property. Depending on the state you live in, you may sign during the same appointment as your buyer, or you may do it separately.

Hand over keys: The keys are handed over to the buyer once you vacate the premises, and as dictated in your contract with the buyer. If the buyer is taking immediate possession, you might hand over the keys at the closing appointment. Or, depending on the terms of your agreement, it could be much later.

Close the transaction: At closing, the settlement agent (either the closing attorney or escrow company hired at the outset of the transaction) will record the new deed for the home with the county, pay off your remaining mortgage balance, pay all closing costs and make sure you receive your profit.


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By Steve LaMothe August 25, 2026
Waiting for rates to drop sounds logical, until you think through what actually happens when they do. Here's the real trade-off, from someone who just lived it. It's the million-dollar question facing Sacramento homeowners right now: is it a good time to move, or should you wait? I've been hearing it constantly ever since interest rates started climbing, and I understand exactly why. If you're sitting on a 2% or 3% interest rate, it's genuinely hard to justify leaving it behind for a new home, especially when you look at what that move would cost you every month. So let me answer this the most honest way I know how, because I just went through it myself. 1. Start with one question: will you still be here in five years? It's what I ask everyone who's weighing this. Picture a family with two kids in a three-bedroom. You're making it work right now, but you already know that in five years, as the kids get older, you're going to need that fourth bedroom. I don't think it's worthwhile to stay in a home that isn't working for you, or in an area you don't really want to be in, just hoping interest rates might come down someday. And here's a piece people forget: if you buy today at a higher rate, you can always refinance later at a fairly low cost and lock in the savings then. The rate you buy at isn't necessarily the rate you keep. 2. The "just wait" logic has a catch. Imagine rates actually drop a couple of points. What happens next? I'd imagine you'd see a flood of new demand and activity hit the market all at once, and it would become far more competitive to buy. Suddenly you've got a lot more people competing over what's probably a smaller pool of homes. So even though lower rates feel like the obvious better time, that timing could actually make it harder to land the right house. It's a real trade-off, and you have to weigh the pluses and minuses honestly rather than assuming waiting wins. " I don't think it's worthwhile to stay in a home that isn't working for you just hoping interest rates might come down someday. " 3. Here's my own story. My wife and I and our kids had been thinking about moving for a while. We love our house and we love our neighborhood, but we knew this home wasn't going to be the right fit as our kids got older. Over the last two or three years, we found a couple of houses that would have worked, and we talked ourselves out of each one, because rates were higher and it was more expensive. That lingering feeling never went away though, the sense that a certain kind of home would just fit our family better. After two and a half years of going back and forth, we finally decided to rip the band-aid off, because we knew we'd move eventually, our kids were getting older, and we'd rather get them settled into a new school now than later. You reach a point where you simply can't wait anymore. 4. I'll be honest about how it went. I think that's more useful than pretending. Even for me, someone who has done this professionally for 16 years and is an investor at heart, it was a lot. I left my 2.7% interest rate for a 6% rate in today's environment. The process, even though it went smoothly and I used one of our own agents, was all-consuming and genuinely stressful. I took a week off work. For those days, every waking moment was the move. I'm telling you not to scare you off, but so you know I'm not handing you advice I haven't lived. I made this exact decision, eyes open, because I knew we'd have to move eventually, and I believe down the road it may well pay off for us. That's my real-world take on the question so many Sacramento homeowners are asking right now. It's more expensive to live where we are now because of the higher rate, that's just true. But the right home, in the right place, at the right stage of your family's life, is worth thinking about beyond the interest rate alone. If you're wrestling with this same decision and you want to talk it through with someone who has actually been in your shoes, I'm here to help. Call or text me at (916) 862-5463 , email me at Steve@homesbyelevate.com , or visit homesbyelevate.com . Let's figure out what actually makes sense for you
By Steve LaMothe August 10, 2026
Inventory is climbing, sellers are cutting prices, and buyers are winning negotiations again. Here's why the data says now is the window. It's been a long time since I've been able to say this, but today we're going to talk about why this might be the best time to buy a home in the last three years. Let's break it down. We've talked about it before this year. We're seeing more inventory on the market. Homes are taking a little longer to sell. That trend is continuing, and the data we're starting to see is compounding. Here's what it means. Inventory is climbing We've seen about 30% to 35% more homes on the market this year versus last year. That is great news. That means we're almost back to pre-pandemic levels in terms of how many homes are available for sale. For buyers, more inventory means more choices, more time to make decisions, and less of that frantic pressure that's defined the market since 2020. For the first time in years, you're not walking into every showing wondering if five other buyers already made an offer. Pending sales are dropping At the same time, we've started to see pending sales, the number of homes actually going under contract, decreasing substantially month over month. Especially over the last 60 days, that drop has been significant. When you combine those two things, fewer homes selling as quickly and more homes coming available, the math starts working in the buyer's favor in a way we simply haven't seen in a long time. " We are definitely starting to see deals pop up. Buyers are getting offers accepted well below asking price. This is not something we've consistently seen in the last three years. " Deals are popping up again This is the part that gets me excited. We are definitely starting to see deals pop up. Sellers are reducing their prices to compete against other sellers. Our buyers are getting offers accepted well below the asking price. This is just not something we've consistently seen in the last three years. Most of the time over the past few years, we've had to submit offers against multiple other buyers or come in with really high offers just to get sellers to accept them. That dynamic is shifting. Buyers are getting breathing room, negotiating power, and results that were unthinkable 18 months ago. My bold claim So in my opinion, and I'll go out and make a bold claim, this really has been the best time to buy a home in the last three years, especially post-pandemic. If you've been on the fence, considering it, or been worried about whether you can afford to buy, it might be worth exploring the numbers and just looking at it. We can break it down for you. If you need to save for a year, we can build a purchase plan for how to save money to buy a house in a year. What about sellers? Our sellers may not be excited about this news, but owners and sellers have been in the driver's seat for six years total. They're still getting good prices. Prices are not coming down substantially. But I would not be surprised if this year you see home values go down maybe 1% to 5%. All the trends are pointing to buyers getting some power back in the market, and that is fabulous news for anyone who's been waiting. If you've been considering buying, reach out. Call me at (916) 862-5463 , email me at Steve@homesbyelevate.com , or visit homesbyelevate.com . We'd be happy to put a purchase plan together for you for free, whether you're ready to buy now or you want to build a plan to get there in the next year.
By Steve LaMothe August 3, 2026
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By Steve LaMothe July 16, 2026
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By Steve LaMothe July 15, 2026
The 21st Century ROAD to Housing Act is now law. Here are the five points that actually matter, and the one change that could really move housing prices. The federal housing bill everyone has been talking about, the 21st Century ROAD to Housing Act, has now become law . When I recorded this video, it had passed Congress and was awaiting the president's action, and it has since taken effect without his signature. And there's a lot of misinformation out there about what it actually does. I'm a data guy. I want to cut through the noise and give you the five key points that actually matter, because I think this bill does some meaningful things, and it's worth understanding what's real and what's just politics. 1. Corporate ownership limits are mostly political. This is the provision that gets all the headlines. The bill limits large institutional investors from purchasing single-family homes once they own 350 or more. And look, it sounds good. But here's the reality. Corporate ownership of housing is less than 5% of the entire market. Over the last two years, institutional investors have largely stopped buying homes because interest rates are so high that rental income no longer justifies the investment. They bought a lot of homes during COVID, but right now it's no longer an issue. So in my opinion, the corporate ownership piece is purely a political move. It makes people feel better, but it doesn't address the problem driving up housing prices. 2. Modular and manufactured housing get a boost. This one is big and doesn't get enough attention. The bill loosens some of the restrictions on modular and manufactured housing. Previously, you needed a permanent foundation for a modular home to be considered a single-family residence. They're relaxing that requirement, which makes affordable, factory-built housing easier and cheaper to bring to market. That's a meaningful change. " The real fix for housing affordability has always been the same: make it easier and cheaper to build homes. " 3. States face pressure to build more. Here's the provision I think matters most. The bill puts pressure on states like California to loosen their building restrictions or risk losing federal funding. In my opinion, nationwide, this is the number one issue causing housing prices to go up. It's just too expensive, too hard, and takes too long to build homes. When builders have to spend so much money just to put a foundation in the ground, they can't build entry-level or mid-tier homes and make their money back. So they build higher-end homes instead. That's why we have an affordability crisis. It's not corporate investors. It's the cost and timeline of building. 4. Small-dollar mortgages get easier. Loans under $200,000 are going to become easier to obtain. Right now, many lenders don't want to make those loans because there's little profit in them. The federal government is easing some requirements and making it easier for buyers to access lower-cost financing. That's a real win for first-time buyers and buyers in more affordable markets who've been locked out of traditional lending. 5. New construction gets streamlined. If you want to build a development in California, the planning process can take 10 to 15 years. I've seen it firsthand. A big development in Folsom started planning 15 years ago. It took a decade just to get plans approved, do the environmental studies, and jump through all the hoops. If it takes you 10 to 15 years and you buy a piece of land to build on, the economy is completely different by the time you get a return. Very few people are willing to take that kind of risk. The bill aims to streamline and speed up that process, and if it actually reduces red tape, that's going to be fantastic over the next five years. That's where we'll start to see housing prices genuinely soften, especially in markets where inventory has been crunched for years. What it all means. In general, this law does a lot of good. The modular housing changes, the building pressure on states, the small-dollar mortgage access, and the construction streamlining are all meaningful. The corporate ownership provision is mostly window dressing. The real fix for housing affordability has always been the same: make it easier and cheaper to build homes. This bill takes some steps in that direction, and that's worth paying attention to. If you're thinking about buying or selling and you're wondering how any of this affects your situation, give me a call at (916) 862-5463 , email me at Steve@homesbyelevate.com , or visit homesbyelevate.com . I'd love to break down the numbers for you.
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By Steve LaMothe June 18, 2026
New Right now, thousands of Folsom homeowners are typing the same question into Google: "What is my home worth?" And thousands more are on Reddit, Nextdoor, and real estate forums asking some version of: "Should I sell now, wait, fix it up first, or just take a cash offer and be done with it?"
By Steve LaMothe June 9, 2026
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By Steve LaMothe June 9, 2026
In today's market, a lot of homes simply aren't selling. The ones that do are the ones that show ready and priced right. Here's how to make sure yours is one of them. It's one of the most important things you can do when selling a house. Think of it like a car. You fix it up and detail it before you sell it, and you get a better price. The same principle applies to your home, and in today's market, it matters even more than it used to. Why today's rate environment changes the equation. With interest rates around 7% right now, buyers are stretching to put down as much as they can just to keep their monthly payments manageable. The loan balances are expensive to carry. So when a buyer walks into a home that needs $40,000 in work, whether that's flooring, paint, dry rot repair, whatever it is, that $40,000 has to come from somewhere. And most of the time, it comes right out of their down payment. When a buyer has to take $40,000 of their own cash and put it toward repairs instead of their down payment, their monthly payment goes up by $700 to $1,000. That's not a small number. That's the difference between a buyer who can afford your home and one who walks away. There are really two ways sellers lose when they skip the renovation. Buyers aren't going to offer you what you think the house is worth. They just can't afford to. Making repairs with their own cash is expensive and directly affects what they can afford for the home. The money for repairs comes right out of the money they have available for the purchase. You lose control of the cost. If you don't handle the repairs upfront, you're leaving yourself open to whatever the buyer thinks the costs are. And here's the reality. If I'm representing a buyer and we're looking at a house that needs a lot of work, we're always going to ask for more money than we think the repairs will cost, just in case there are things we don't know about yet. That's standard. So, as the seller, you end up paying inflated prices through buyer credits that you could have controlled for less by doing the work yourself upfront. How our concierge program changes the math. This is exactly why we built our concierge program. With over 900 sales and 16 years of vetting contractors, I've built a network of vendors who offer wholesale pricing because we send them consistent volume. We've tracked results across all those projects, and our sellers have received over $7 million in increased equity by making the repairs before listing. That's not an overpromise. That's data from 900 transactions. " If you don't control the cost of repairs upfront, the buyer will, and they always ask for more. " And here's how it actually works. When you work with us, you don't have to interview half a dozen painting companies and hope they show up. I've already done that over a 16-year career. We constantly cut vendors who don't answer the phone, don't offer good pricing, or don't do quality work. We shop out our estimates to hold people accountable. We introduce you to multiple vendors so nobody gets comfortable. And because we're their biggest source of business, when something goes wrong, and something always does, I make one call and they're there in the morning. That's the kind of accountability a regular homeowner just doesn't have. We're also renegotiating with vendors right now because the post-COVID price inflation is easing. Contractors want to be busy. They're not as booked as they were two years ago. So we're getting better deals, and those savings go straight to you. Why most sellers don't do it and why that's a mistake. For most people, the reason comes down to one of two things. Either they don't want to deal with the hassle of finding and managing contractors, or they think they can't afford to make the repairs. The hassle part is what we solve. Estimates within two days. Work starts within two to three days after you approve a vendor. My commitment is that we get this done twice as fast as you could on your own. We're not saying you can't do it yourself. You absolutely can. But you'll usually pay more, and it'll take a lot longer. When you run the numbers, using our program is almost free because the extra equity you gain far outweighs the cost of the repairs. The risk of doing nothing. About 30% of homes in today's market are not selling. If you throw your house on the market in poor condition and it's not priced right, there's a real chance it just sits. Your goals aren't achieved. You've gotten the dog and the kids out of the house for three months of showings, and you have nothing to show for it. That's not a risk worth taking when the solution is right in front of you. If you're thinking about selling and you want to know which repairs would actually move the needle on your home's value, give me a call at (916) 862-5463 , email me at Steve@homesbyelevate.com , or visit homesbyelevate.com . We'll walk through what makes sense for your home and get you a plan that puts the most money in your pocket. 
By Steve LaMothe June 3, 2026
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